Reach & Scale
VideoTela enables advertisers to scale up their Advanced TV (CTV/OTT) buys, either through tags or Deal IDs, to engage their target audiences. Our capabilities include:
- Access to O&O properties and 1000+ direct apps, including apps from leading broadcasters, publishers and content developers.
- Ability to run across multiple device types including Roku, AppleTV, Amazon Fire TV ChromeCast, Samsung, LG and Vizio TVs, which have combined reach of over 25 million users daily.
- Available inventory across North America, Europe, APAC and LATAM markets.
Rich Targeting Options
VideoTela provides multiple targeting options for advertisers including:
- By category (travel, news, Entertainment, etc.), GEO, CTV device, and IAB category
- By ad duration – 15, 30 or 60 second
- Options for 1st and 3rd party data integration to enable precise audience targeting (Oracle, Blue Kai, etc.)
VideoTela’s campaigns offer guaranteed performance KPIs:
98% Completion Rates (Unskippable ads)
100% Share of Voice (SOV)
Custom integrations for Greater Results
Campaigns can be customized to increase brand impact and user engagement through:
- Branded “takeovers” of apps to supplement video ads.
- Interactive modules within the apps to increase engagement, and additional video views
- Pre-roll ads can be accompanied with a “Call to Action” to drive direct response metrics.