Reach & Scale


VideoTela enables advertisers to scale up their Advanced TV (CTV/OTT) buys, either through tags or Deal IDs, to engage their target audiences.  Our capabilities include:

 
  • Access to 900+ direct apps, including apps from leading broadcasters, publishers and content developers.
  • Ability to run across multiple device types including Roku, AppleTV, Amazon Fire TV ChromeCast, Samsung, LG and Vizio TVs, which have combined reach of over 40 million users daily.
  • Available inventory across North America, Europe, APAC and LATAM markets.
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Rich Targeting Options


VideoTela provides multiple targeting options for advertisers including:

 
  • By category (travel, news, Entertainment, etc.), GEO, CTV device, and IAB category
  • By ad duration – 15, 30 or 60 second
  • Options for 1st and 3rd party data integration to enable precise audience targeting (Oracle, Blue Kai, etc.)

Guaranteed Performance

VideoTela’s campaigns offer guaranteed performance KPIs:

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100% Viewability

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98% Completion Rates (Unskippable ads)

100% Share of Voice (SOV)

Custom integrations for Greater Results


Campaigns can be customized to increase brand impact and user engagement through:

 
  • Branded “takeovers” of apps to supplement video ads.
  • Interactive modules within the apps to increase engagement, and additional video views
  • Pre-roll ads can be accompanied with a “Call to Action” to drive direct response metrics.
 
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Contact us today to learn more about VideoTela.